Metroboard is one of the oldest names in electric skateboarding with a 17-year-long tradition of building tough, dependable boards, made from premium components and providing unparalleled support. It was back in 2003 when Metroboard founder, Ilan Sabar, first caught sight of a homemade (DIY) electric skateboard. At the time, Ilan was a mechanical engineer working for Hewlett-Packard and living in Tel Aviv. That skateboard—with its massive lead-acid battery hanging underneath and tethered controller—looked like so much fun that the mechanical engineering gears just started whirring.

In 2004, he moved back to Portland, Oregon, quit his job at HP, and founded the company. Ilan spent a few years designing, prototyping, and sourcing supplies for production. Back then, powerful brushless motors were not very common, and there were few options for remote controls, speed controllers, batteries — everything had to be designed from the ground up.