It was summer 2001 and 21-year old founder Ryan Daughtridge had just crafted another set of prototype downhill boards in his dad's barn. He was starting to figure out the science of making really good decks, but didn't have a name or logo to put on them.
That afternoon his cousin Mike took a nasty spill and ended up on the table in the ER with a split lip. Looking down, Ryan said "Dude, your mom is going to kill me... your lip is literally bustin open."
Mike looked up in pain and mumbled through his swollen mouth, "call the company BUSTIN BOARDS." And so it was settled and still remains, like the scar that still keeps Mike from getting dates :)